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From the very beginning, Denitra Smith better known as "Ladi D" planned on being a brand, but not just any brand-a global business entity. Ladi D is more than a music mogul. She has taken music to new heights, capturing the hearts of fans everywhere. Ladi D has created a lifestyle. One that inspires and motivates people to grow and invest in themselves. The vision of Ladi D is to grow and build her brand while empowering other entrepreneurs under her. The brand will emphasize confidence and motivation to succeed, never to give up on your dreams. 

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